With over 10 years of experience in the travel industry , including seven years serving on the board of the Pacific Asia Travel Association (PATA), Joao Rodrigues is the quintessential intermediary between the United States and the most popular long-haul destinations in South America and Asia.
Principal Joao Rodrigues has cross functional experience liaising with stakeholders, trade executives and DMCs on both sides of the North-South American divide. His close relationships with press allows him to successfully execute international media campaigns and large scale activations. An expert in international business development, he oversees thought leadership activities, industry outreach initiatives, integrated marketing PR campaigns, budget and staff management.
His work experience includes:
- Account Lead: Project management, brand communications strategy, marketing partnership, support on client core programs
- Strategist: Provide destination marketing advice and counsel – earned media, owned media, digital/social, campaign execution
- Event Management: Successfully managed all logistics and implementation of media events, from large-scale black-tie receptions to exclusive live to tape broadcast news segments.
- Social Media Strategist: Creating campaigns that stand out in the digital landscape, harnessing stories, experiences, production and personalities. Cross channel campaigns, blog, Twitter, Instagram, Snapchat, Facebook and more.