B2B Investor Relations – Oi!

 

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THE CHALLENGE

  • Increase consumer awareness of Oi! Telecom and strengthen the brand among investors and the media
  • Provide more information about Oi! in the US market, to coincide with quarterly earnings report, in order to increase and reestablish confidence with investors

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PROCEDURES

  • We scheduled a series of interviews with Oi!’s CEO and top news outlets in New York, including Reuters, Bloomberg and Wall Street Journal
  • We created a briefing book on the main contacts
  • We trained the executives for the interviews with best media practices to focus on the positive information for coverage

 

Screen Shot 2017-01-13 at 3.34.07 PM.pngRESULTS

  • Interviews with the Wall Street Journal, Reuters, Barron’s and Bloomberg
  • Broadcast segments with Oi!’s CEO
  • Articles from these interviews were published and reproduced by more than 50 different outlets
  • Over 500,000 impressions with a publicity value of nearly USD 3,000,000.00

https://www.bloomberg.com/news/videos/2015-05-12/we-are-transforming-our-business-oi-ceo-gontijo

http://www.reuters.com/article/us-oi-sa-costs-cuts-idUSKBN0NW2AX20150511

 

 

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