Case Study – Brazil Tourism & Today Show




  • Articulate an activation opportunity between Brasil Tourism and a North American broadcast program for a special 1-year milestone show before 2016 Olympic Games
  • Include the president of Brazil Tourism as a spokesperson during the show, promoting not just Rio de Janeiro, as the host of the games, but the rest of the country
  • Assist the network to produce a show that highlights the best of Rio and Brazil



  • We approached NBC and the Today Show
  • We met with top executives of the network to plan an onsite broadcast with one of the Today Show’s main anchors: Natalie Morales
  • We set up locations, provided a samba band and dancers and provided access to Maracana Stadium



  • Interviews with our client, the president of Brazil Tourism featured on the Today Show
  • Additional segments on the MSNBC, CNBC, Golf Channel and other networks
  • Over USD$50 million in publicity value generated
  • Almost 100 million online and broadcast impressions



are excellent, especially when bumping early ‘90s rap. On the




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s