Social Media Campaign – Suzuki Kizachi AWD

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THE CHALLENGE

  • Create a social media campaign to promote the new Suzuki Kizachi AWD.
  • Generate news about the car as it was driven from Los Angeles to Detroit for the Detroit Car Show, after driving from Tokyo to LA

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PROCEDURES

  • We created a dedicated blog, in partnership with Suzuki
  • On a daily basis, we updated the blog with posts and photos about trip
  • We shared the content with partner sites and invite consumers to follow the story online at each stop

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RESULTS

  • News of the cross country trip generated millions of impressions on social media channels
  • Blog posts were shared by many different outlets, including MadeMan, Daily Meal and many car outlets

 

 

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http://zingitravel.blogspot.com

 

 

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