- Create a social media campaign to promote the new Suzuki Kizachi AWD.
- Generate news about the car as it was driven from Los Angeles to Detroit for the Detroit Car Show, after driving from Tokyo to LA
- We created a dedicated blog, in partnership with Suzuki
- On a daily basis, we updated the blog with posts and photos about trip
- We shared the content with partner sites and invite consumers to follow the story online at each stop
- News of the cross country trip generated millions of impressions on social media channels
- Blog posts were shared by many different outlets, including MadeMan, Daily Meal and many car outlets